Welcome

ISTC is a Communication College that has been training operational
and forward-thinking communication professionals since 1991.

REASONS TO JOIN ISTC

As exchange students, you will discover a very friendly working atmosphere, supported by a dedicated staff that offers personal guidance to students throughout their exchange period.

We offer English courses to our exchange students. Therefore, if you don’t know the French language but wish to study at ISTC, this is possible. And you will also have the opportunity to take a French language class for free!

Our regular students also commit themselves for international students to feel just like at home. The so-called association BDI (Bureau des Internationaux) gathers French students devoted to exchange students. Throughtout the year, they assist them for administrative tasks, they organize social activities (visit of the city at the beginning of each semester, typical regional restaurants…).

INTERESTED IN JOINING US ?

If you are a student from an ISTC partner university (list available in the documents to be downloaded), please note that your university should first nominate you and then you will receive the application procedure by email.

If you are a student from a partner university from Université Catholique de Lille, please contact your home university to get the application procedure.

If you are an international student interested in becoming a regular student at ISTC, please note that you have to be fluent in French as most classes are given in French. To know more about the admission procedure, please go here.

THE FREE PLATFORM FOR INTERNATIONAL STUDENTS

LivinFrance and ISTC joined their forces in 2019 to offer our international students services for a better stay ! LivinFrance is a FREE international student’s platform.

Different services are proposed by LivinFrance :

➢ Accommodation : special offers for international students (flat, room…).

➢ Bank : free online bank account dedicated to everybody coming in France.

➢ Housing aids (CAF) : assistance to apply for this housing allowance proposed by the French government to students.

➢ Job : advertisement of dedicated jobs for international students.

You can find more detailed information on https://livin-france.com/school/ISTC.

ACCESSIBILITY AND FACILITIES

Driven by its values of Responsibility, ISTC encourages access to higher education for all: specific pedagogical accommodations, teaching formats, schedules, and assessment methods are offered for the benefit of certain categories of students, including students with disabilities or debilitating conditions recognized by the university physician, high-level artistic students, high-level sports students…

HANDICAP WELCOMING MISSION

We pay special attention to students with disabilities (visible or invisible), to ensure their success in their academic careers and to find their future place in society and the workforce. We strive to promote the inclusive environment they need to experience full membership in ISTC’s diverse community. In collaboration with the Catholic University of Lille and the CFA Jean Bosco, as part of the HANDICAP WELCOMING MISSION, ISTC offers accommodations for candidates and students with disabilities.

THE MISSIONS OF MAH

Listen to all individuals willing to share their difficulties related to achieving common goals for studying or working at ISTC. Offer simple solutions and/or refer to a specialized physician for specific accommodations. Implement, to the extent feasible, accommodations prescribed by the specialized physician. Universalize, as much as possible, the application of accommodations at ISTC for everyone (individuals with disabilities or not). Connect all types of stakeholders around the issue of disability. Encourage the autonomy of individuals with disabilities.

MAH CONTACT ISTC

Bogna Rozpara

bogna.rozpara@istc.fr

03.59.31.50.35

RESEARCH

ISTC’s Research Department was founded in 2020 to facilitate interdisciplinary and innovative research on various forms of media and communication technologies, as well as their impact on past, present, and future societies. Our researchers work to create a collaborative research environment to critically address issues related to the cultural, (geo)political, and social challenges of the digital transition and its consequences on all human communication practices.

In June 2021, we organized our first international conference on the « networked society, » with the keynote address delivered by sociologist Manuel Castells. Since then, we have been consolidating and expanding our research activities. We have partnered up with the Center for Internet and Society (CIS) of the CNRS to co-convene its annual seminar and talk series on algorithmic and AI-enabled surveillance practices; we have organized three further conferences on socio-political implications of Big Data, mediated scale, and digital public diplomacy.

In November 2023, our researchers co-founded CEThicS, the first Center for the study of Surveillance Technologies in France and the Francophone world. We are committed to continually expanding our activities. Therefore, we welcome opportunities to collaborate on these topics with other institutions, researchers, and practitioners.

Contact :

Dr. Mehdi Ghassemi

Head of Research

Mehdi.ghassemi@istc.fr

CAREERS

In a world where Social Media, Big Data, and Artificial Intelligence are transforming everyday life and economic and social relationships, the role of communication becomes crucial and strategic for any organization. It is within this perspective that ISTC’s vocation lies: to train students over 5 years in communication strategy and associated techniques, while also providing a solid foundation in law, management, and administration. This enables ISTC students to access responsibilities and strategic roles at the heart of companies.

CAREERS IN CORPORATE COMMUNICATION

Can one envision, today, growth, competitiveness, and recognition without communication? Informing the general public, rallying employees, convincing investors, attracting journalists’ interest… Communication and marketing are indispensable functions for organizations.

Ex :

Director of Communication

As the guarantor of the company’s reputation and image, the Director of Communication designs and implements the communication policy in line with the strategy of the organization for which they work. They select and create communication channels and events tailored to the target audiences. They are often supported by a team and also work with external providers (agencies, creatives…).

Brand Manager

The brand manager is a marketing executive responsible for managing and developing a company’s brand capital. They analyze and determine the various needs and expectations of consumers. They ensure that all brand products are consistent with the image and values that the company aims to convey.

Public Relations Manager

The Public Relations Manager is responsible for promoting the image of the organization for which they work. They implement and develop external communication actions with various stakeholders of the company: events, seminars, inaugurations, conferences, etc. They often also handle media relations.

Internal Communication Officer

The Internal Communication Officer bridges the gap between management and employees, in line with the strategy defined by the company. They use all communication tools at their disposal (welcome booklet, intranet, company journal, event seminars, etc.) to facilitate relations between employees and organize the flow of information within the company.

Corporate Journalist

The corporate journalist writes articles or produces reports for various information channels published by the company (internal journal, external publications, video journal, website, blog, etc.). Often attached to the communication department, they are responsible for promoting the organization in which they work.

Product Manager

The product manager decides on the design, development, and marketing of products and services in line with the brand. They assess market trends, project feasibility, and coordinate teams responsible for product realization.

CAREERS IN COMMUNICATION AGENCIES

A communication agency is responsible for guiding the advertiser (company, community, association) in the development of its strategy and its implementation into communication campaigns.

There are communication consultancy agencies that offer comprehensive services as well as more specialized agencies: direct marketing, corporate communication, advertising, web, etc.

Ex :

Client Director

The Client Director’s main objective is to develop and retain the agency’s portfolio of advertisers. They lead strategic thinking by analyzing the needs of their client, write and present campaign recommendations. They then oversee the implementation of actions until completion.

Project Manager

The Project Manager develops strategic and creative recommendations in response to client needs. Their primary mission is to win the market by translating the client’s needs into the best possible recommendation. They are the privileged contact for suppliers and ensure project smoothness. They play an important coordinating role.

Strategic Planner

The Strategic Planner listens to new trends to enlighten creatives on the behaviors of different target audiences they need to communicate with. They are true investigators. They conduct economic, marketing, and creative monitoring to analyze and give them meaning. In order to produce quality work, the Strategic Planner helps creatives perceive the key elements of the brand. They must be in line with the brand culture, the company, and understand its clients well to develop the product’s strategy and positioning.

Media Planner

The Media Planner develops the media plan. Their mission is to forecast and coordinate the various appearances of an advertising campaign in traditional media (press, radio, TV) and on the web. They determine optimal strategies to best reach the targets of the company’s image or product campaign. In constant contact with other advertising sectors (advertisers, space sales agencies, etc.), they bridge the gap between advertisers and advertising.

Event Project Manager

The Event Project Manager listens to their clients. They recommend the best internal and/or external event offer and associated tools. They not only manage the design, implementation, and measurement of impacts but also the coherence of these events with their clients’ other communication actions.

CAREERS IN WEB COMMUNICATION

The web is part of our daily lives: it allows us to communicate, gather information, make purchases, share, play… The emergence of connected devices opens the door to new uses. The internet is a vast playground for all creatives, and the evolution of consumer behavior allows for the emergence of new professions and trends.

Ex :

Traffic Manager

The traffic manager, as the name suggests, is the manager of web traffic on websites. Their role is to optimize traffic acquisition channels on one or more website(s) to attract a qualified audience and maximize sales or recruit new prospects. Paid search, organic search, email marketing, affiliate marketing, display advertising, price comparison… A traffic manager must master all web marketing tools. Dashboards are part of their daily routine: studying the platforms, internet traffic, audience, and website traffic are at the heart of their profession.

Social Media Manager

This new profession involves being the guardian and animator of a brand’s image and reputation on social networks. It requires integrating the company’s positioning well, producing and managing messages and actions on the web in line with this positioning. The social media manager leads teams of community managers who write messages and conceive operations (games, advertisements, PR) on social networks.

Web Marketing Manager

The web marketing manager’s mission is to keep a website alive by offering the sale of products or services. They define an e-marketing and commercial strategy to offer products that best fit their target audience. They improve search engine rankings and make suggestions to make it more accessible. Their goal is to increase traffic and convert it into purchases. To achieve this, they will implement commercial operations and manage email campaigns, partnerships, and sponsored links…

Community Manager

The community manager is responsible for creating and uniting a community of internet users around a common interest. Their mission is to develop and manage the presence of an organization (brand, association, product, game…) on the internet. They facilitate exchanges between internet users. To do this, they mainly use social networks (YouTube, Facebook, Twitter, Instagram, Snapchat…) and professional networks (Viadeo, LinkedIn…) or blogs.